At the Trade Fair We Printed No Flyers — Just Three Things
At the Canton Fair we printed not a single flyer. We brought a monitor, a box of parts sam…
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Company updates, product news and industry insights from E21.
A Ten-Year Customer Bought Me a Coffee and We Talked for Four Hours
In January in Dar es Salaam, Mohammed bought me a coffee by the sea. Ten years on, he's go…
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Old Customers Brought New Ones — Nine Buyers at One Table
Mohammed and Chidi each brought people along — nine buyers at one table. By month-end that…
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A Rainy-Season Follow-Up Visit: Mud Water in a Customer's Engine
In Dar es Salaam's rainy season, a wheel loader's engine took in muddy water — a RMB 38,00…
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A Customer Came to Inspect the Goods — We Took Him Out for Noodles
A Nigerian customer came to inspect machines, and we ate noodles at the little shop by our…
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The First Trade Show After Reopening Drew Bigger Crowds Than Expected
216 business cards collected over three days at Pazhou, 60% from new customers. Three deal…
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My Last Trip That Year Ended in Fourteen Days of Quarantine
A late-November trip to East Africa to inspect goods and sign deals, then five days of cen…
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Our First Operator Training Course Drew Thirty-One Operators
In late November we ran our first operator training in Nairobi: two days, thirty-one opera…
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With Every Trade Fair Canceled, We Took Machine Viewing Online
This year's Canton Fair moved online, so we built a livestream studio inside our Panyu war…
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